“The most important part of any business,” said our marketing professor. “is MARKETING!”

You are thinking “of course he’d say marketing, he is teaching it.” But maybe he is teaching marketing BECAUSE he really believes in it.

“Market means demand. Demand means the needs of people” he continued. “Marketing is always about the needs of your customer. If you don’t fill that need, you can be 100% sure that you will have no business. No customer = no business."